TraxView® Now Integrated Into Bushel™ Mobile App Platform

By Derek Scott

Aug 3rd 2017

TRAXVIEW® NOW INTEGRATED INTO BUSHEL MOBILE APP PLATFORM ™

Partnership offers a streamlined solution for AgTrax customers.

Hutchinson, KS and Fargo, ND, August 3, 2017AgTrax®, an industry-leading agribusiness software firm and Myriad Mobile, an enterprise software technology company focused on mobile and web applications, today announced a partnership to custom integrate the TraxView® accounting software into the Bushel™ mobile grain app platform.

Bushel is the grain industry’s first automated mobile app platform for elevators and cooperatives to connect with their growers and deliver real-time actionable information via a mobile app.

TraxView® is an industry-leading grain accounting system used by more than 1400 grain elevator, cooperative and feed company locations in the U.S. and Canada.

“As we started contacting elevators across the U.S., about the Bushel platform, many were AgTrax customers,” said Dane Braun, Bushel Product Manager. “Through partnering we’re able to offer them a robust mobile app solution to add value to their client base,” added Braun.

Bushel’s secure, cloud-based platform eliminates data entry and streamlines communication enabling growers to connect directly with their elevator via the app to receive bids, track contracts, monitor markets and check pre-paid amounts. Bushel is powered by a proprietary application programming interface (API) and translator.

“While Bushel’s powerful API can work with any accounting system, it just made sense to create a custom solution for TraxView, ” added Braun. “This will enable us to bring AgTrax customers onboard and online more quickly.”

Bushel’s mobile app delivers information to the elevator’s customers including real-time scale tickets, contracts, pre-pays, price laters and cash bids. The mobile apps “sport” intuitive design, robust features, quality and best available security.

“Increased functionality utilizing API technology with our ever-growing partner network is an important aspect of our business,” said Chuck Jenkins, Director of Marketing and Sales for AgTrax. “By integrating our TraxView accounting software into Bushel’s cloud-based platform, we’re leveraging that technology while empowering our grain industry clients to better serve their producer customers through a mobile app.”

While AgTrax will be seamlessly integrated into the Bushel platform, the mobile apps will remain custom branded to each elevator–maintaining the local name with the grower.

“Our goal now is to educate our customers on the capabilities of the Bushel platform,” added Jenkins. “We share the technology-first business strategy Bushel was built-on and know our clients can leverage this new tool to deliver real-time data, empower better decisions and ultimately strengthen relationships with their customers.”

AgTrax has planned a series of joint marketing initiatives with the Bushel team to communicate the new technology to their customer base including webinars, sales training/calls and other promotion.

“We see this as a valuable new business and product development relationship as we expand Bushel’s footprint and add features to ultimately help growers meet the challenges of global agriculture,” concluded Braun.

AgTrax customers wishing to receive a sales call regarding Bushel can contact AgTrax at: 866.360.0016 or the Bushel team at: contact@staging-bushel.kinsta.com.

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About Bushel™

Bushel is the grain industry’s first automated mobile grain app platform for elevators and cooperatives to connect with their growers and deliver real-time actionable information. Offered through a custom-branded mobile app, Bushel includes real-time scale tickets, contracts, pre-pays and cash bids. Bushel is a secure, cloud-based platform powered by a proprietary application interface (API) and translator built by Myriad Mobile that enables integration with any accounting system.

About AgTrax™
AgTrax offers an array of comprehensive, reliable integrated software programs and complete systems designed specifically for grain elevators, fertilizer companies, cooperatives, ethanol production facilities, feed stores, agronomy service providers, petroleum providers and other types of businesses in agriculture. With an accounting core, the diversity of the AgTrax system architecture and introduction of integrated partner applications is a good fit for any agribusiness.


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